For eight incredible years, Ciarra has been more than just a kitchen appliance brand — it’s been part of our customers’ homes, helping create moments of comfort, flavor, and joy. From humble beginnings to becoming a trusted name for thousands of households, each anniversary has been a chance to reflect, give back, and celebrate together.
Our anniversary events have always been about more than discounts, including cooker hood, induction hob, and induction hob with extractor— they’re about saying “thank you” to the community that has made our success possible. From 2021 to 2025, we’ve seen our store celebrations grow bigger, bolder, and more unforgettable.
2021& 2022 – A Year of Growing Influence and Heartfelt Connections
In 2021, we saw our anniversary celebrations evolve as Ciarra’s social media influence grew significantly. That year, our online presence reached new heights, with thousands of followers engaging with our content, sharing their cooking experiences, and recommending our products to friends and family.
In 2022, we continued this momentum, but it was even more special. We began to receive heartfelt video messages and blessings from our customers, thanking us for bringing innovation and joy into their kitchens. These self-made videos featured real people from all over the world, using Ciarra’s range hoods, induction cooktops, and other appliances. Consumers shared stories of how our products helped them create unforgettable meals for their families, bringing them closer and enriching their daily lives.
Additionally, we saw product testing becoming an organic, exciting part of our anniversary celebrations. Influencers and everyday customers were posting reviews and testing our products, showcasing the ease of use, durability, and high performance of Ciarra appliances. These authentic reviews added significant value, helping us improve our products and services while strengthening the connection between Ciarra and our ever-growing community.
2023 – A Simple Thank You with 10% Off Sitewide
In 2023, we celebrated our store anniversary with a 10% sitewide discount — a heartfelt gesture of appreciation to our loyal customers.
At that time, Ciarra’s annual sales were already reaching the $8 million mark, with steady growth across both our online store and social channels. The campaign sparked a 15% rise in monthly orders compared to the same period the previous year. It was a modest discount, but it marked the beginning of a tradition — making our anniversary the best time of the year to shop.
2024 – Bigger Savings with $80 Off
By 2024, our community had grown significantly. Our mailing list subscriptions had tripled since the previous anniversary, and our annual sales reached $12 million, positioning Ciarra as one of the fastest-growing mid-sized brands in our category.
To celebrate, we launched our most generous offer yet — $80 off across the entire site. This bold promotion resulted in record-breaking performance:
+45% increase in orders during the anniversary week.
+38% rise in total revenue compared to 2023’s anniversary event.
A flood of user-generated reviews and blog features from kitchen enthusiasts, food bloggers, and home chefs who had fallen in love with Ciarra products.
2025 – Our 8th Anniversary: 28% Off for Our Biggest Celebration Yet
This year is truly special — Ciarra turns 8 years old! And we couldn’t think of a better way to celebrate than with our most generous offer ever: 28% off sitewide.
Why 28%? Because this milestone isn’t just about our age — it’s about eight years of trust, love, and shared moments. Every anniversary, we’ve watched our subscriber base multiply several times over, our social followers grow into a passionate fan community, and our order volume skyrocket year after year.
In 2025, Ciarra is projected to surpass $188 million in annual sales, with anniversary week expected to deliver over 2x the orders of last year’s event. Our founder has often said:
“Even if it means cutting into our margins, our anniversary is the time to give back. Our fans have given us so much — it’s only right to thank them with a deal they’ll never forget.”
A Year of Extraordinary Growth and Heartfelt Connections
As we celebrate Ciarra’s 8th Anniversary this August, it’s the perfect time to reflect on the journey that has brought us here — a year marked by extraordinary growth, innovation, and overwhelming customer support. Over the past 12 months, Ciarra has achieved a remarkable milestone: tens of millions of units sold worldwide, with a significant portion of that success driven by passionate support from European consumers.
From sleek cooker hoods to smart induction hobs, our commitment to delivering stylish, functional, and affordable kitchen appliances has paid off. This year alone, several best-selling products sold out completely, becoming hard-to-find favorites among customers. Demand skyrocketed across countries, with many consumers still eagerly searching for these sought-after items.
Heartfelt Messages from Our Customers
What touched us most during this journey wasn’t just the numbers — it was the heartfelt blessings and messages from our customers. Thousands of Ciarra users reached out to send warm wishes for our brand's continued growth. Many expressed that Ciarra feels like a part of their family, a brand they’ve grown with and trusted over the years.
These genuine messages have become a source of great pride and motivation for our entire team. They remind us of the real impact we have in people’s homes and lives, and they give us the confidence to keep innovating and creating products that truly matter.
Why Customers Love Ciarra
So, what makes Ciarra a brand customers love and trust? The answer lies in three core principles that guide everything we do.
1. Thoughtful Product Development
At Ciarra, every product starts with a mission: to solve real kitchen problems with user-friendly, well-tested solutions. We don’t rush to market — instead, each appliance goes through a rigorous research, development, and testing process before reaching your home. This dedication ensures that every detail, from functionality to design, meets high standards and real-life needs.
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2. Quality That Matches the Price – Or Beats It
One of the key reasons why Ciarra resonates with so many households is our commitment to affordability without compromise. We believe that high-quality kitchen appliances should be accessible to everyone. That’s why our products are priced more competitively than many other brands on the market — without sacrificing performance, durability, or style. Customers recognize that with Ciarra, they’re getting true value for money. Whether it's a whisper-quiet range hood or a powerful induction hob, the features often rival or exceed those of far more expensive competitors.
3. A Passion for Sustainability and Innovation
Beyond performance and price, what truly sets Ciarra apart is our deep commitment to the environment. Eco-conscious design is part of our DNA. Our innovative Plasma⁺ air purification technology represents the next generation of kitchen air solutions. It removes harmful particles and pollutants through plasma ionization — allowing for long-lasting, filter-free operation, which drastically reduces waste and eliminates the need for frequent filter replacements. This approach not only protects indoor air quality but also supports a more sustainable lifestyle — something today’s consumers deeply care about.
CIARRA ONE with Plasma⁺ system
Looking Ahead
From 2023 to 2025, our anniversary celebrations have mirrored our growth: bigger savings, more customers, and stronger community bonds. Along the way, we’ve been honored to receive organic product reviews from countless bloggers, YouTubers, and influencers who genuinely love our products — a testament to the quality and trust that define the Ciarra name.
Customer Testimonials & Case Studies
At Ciarra, we take immense pride in the feedback and stories we receive from our customers. These authentic experiences not only motivate us but also fuel our continuous improvement and innovation. Below are some of the heartfelt reviews and stories shared by users who have been thrilled with Ciarra products:
Jay and Ari (YouTube Influencers)
Jay and Ari recently showcased their experience with the Nosh Oven on their YouTube channel. They decided to make egg tarts to share with their family, and they couldn’t be more impressed by the results.
They praised the oven for its sleek appearance and superb performance, highlighting how it came with pre-set recipe menus, making it incredibly easy to prepare delicious meals for their loved ones.
What stood out the most was the cleaning process, which can often be a headache with other ovens. However, the Nosh Oven made it a breeze. As Jay mentioned, “The self-cleaning function was a game-changer. I simply pressed the self-clean button, and once the cycle was complete, a quick rinse with water left the oven spotless.”
Furthermore, Jay and Ari compared the Nosh Oven to another oven while cooking the same dish, salmon. With identical ingredients and cooking time, the Nosh Oven produced a much tenderer and more flavorful salmon. The key difference? The Nosh Oven utilizes a steaming then baking process, which locks in the natural juices of the food before baking, ensuring a juicier, more flavorful result. The difference was clear — not only was the salmon more visually appealing, but it also tasted far better.
Home Garden Enthusiast
Another Ciarra customer, an avid gardener who grows her own vegetables, shared how much she enjoys using the Nosh Oven to cook her homegrown produce. She explained that the oven did a fantastic job of preserving the natural flavors of her vegetables, perfectly locking in the essence of each ingredient. For her, it’s more than just an appliance — it’s a trusted kitchen assistant that helps her make the most out of her home-grown harvest.
A Complete Ciarra Kitchen Setup
One of our loyal customers, after purchasing a full Ciarra kitchen setup (from induction cooktops to cookware and range hoods), shared his experience using the products in his daily cooking. He noted that his Ciarra range hood effectively tackled cooking odors, creating a much more pleasant kitchen environment. The induction cooktop and cookware fit perfectly together, with the cookware's non-stick coating impressing him every time he cooked. He mentioned, “The performance was remarkable — and the best part? The price was far more affordable compared to big-name brands, yet the quality was just as high.”
Van Life Enthusiast
A passionate van life enthusiast shared how Ciarra's Portable Induction Cooktop and Portable Range Hood have completely transformed her cooking experience on the road. She emphasized how the compact and efficient design of both products perfectly aligns with her nomadic lifestyle. "Being able to cook anywhere, at any time, is an absolute game-changer," she said. The portable induction cooktop offers flexibility, while the portable range hood ensures that the air stays clean, even in small, enclosed spaces like a van.
What she loves the most is the freedom it gives her to prepare delicious meals while soaking in beautiful landscapes. “Cooking while watching the sunset or enjoying a scenic view — it's such a simple joy. With Ciarra's portable solutions, I feel like I can bring a little piece of home wherever I go.” For her, these products have redefined the joy of cooking, making it easy to create a comfortable and satisfying kitchen setup no matter where she is.
These testimonials and stories from influencers are just a few examples of how Ciarra products are making a real impact. Each of these influencers actively shared their experiences on social media, recommending Ciarra’s products as hidden gems to their followers.
For the Ciarra team and our product developers, seeing these videos and heartfelt messages truly warms our hearts. It’s moments like these that make all our hard work worthwhile. Knowing that our products are not only improving lives but also earning the trust and admiration of our customers gives us a deep sense of fulfillment. It’s the ultimate validation of the passion and dedication we pour into each product, from concept to creation.
Equally meaningful are our experiences at international trade shows, where meeting customers, partners, and industry experts in person offers unique insights and inspiration.
Ciarra’s Overseas Offline Presence
Since 2022, Ciarra has been actively expanding its international presence by participating regularly in major global trade shows. Every year, the brand showcases its innovative kitchen appliances and latest technologies at some of the most prestigious industry events:
IFA (Berlin) every September, where Ciarra connects with European consumers and industry leaders.
IBS (Las Vegas) is held each February, one of the largest building and design trade shows in the US.
IHA (Cologne) is every March a key event for home appliance innovations in Europe.
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| 2022 IFA | 2023 IFA |
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| 2023 IHA | 2023 IHA |
In addition to these recurring appearances, Ciarra broadened its reach by attending the KBIS (Kitchen & Bath Industry Show) in February 2024, the leading North American kitchen and bath trade show, and AREA30 (Germany) in September 2024, a prominent event for the kitchen and interior design industry.
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| 2024 KBIS | 2024 AREA30 |
At the 2024 IHA exhibition, Ciarra had the special honor of being interviewed by Movimiento TV Cable, further showcasing the brand’s growing influence and recognition within the industry.
Ciarra X Movimiento Tv Cable | Ciarra HOODTOGO | Beyond Cookware | IHA 2024 |
These consistent overseas engagements highlight Ciarra’s commitment to building a global footprint, fostering strong relationships with partners and customers, and staying at the forefront of kitchen appliance innovation worldwide.
Conclusion
As we celebrate our 8th year, we are more motivated than ever to continue delivering appliances that enhance modern kitchens — blending cutting-edge tech, beautiful design, and responsible innovation.
Ciarra’s journey is not just about sales and products — it’s about the people who believe in our vision. Thank you for making us a part of your homes and kitchens. With your continued support, we look forward to reaching new milestones in the years to come.
Here’s to a future filled with cleaner air, smarter kitchens, and sustainable living. Happy Anniversary, Ciarra!
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